ANZ Rugby World Dome

ANZ chose Orange to bring their rugby sponsorship to life.

This is one of the most successful off-pitch sporting activities in New Zealand’s history.

Orange designed and crafted the ‘ANZ Rugby World Dome’ a fully immersive, branded, interactive, live and digital activation that exceeded even the most ambitious of targets.

You know an activation is working when managing the queues of people becomes a focus and health and safety issue!

The activation template and structure has also been rolled out for various other sporting events ANZ sponsor including the Tennis Grand Slams.

Interactions with photo booths
Social Uploads
Plus people witnessing the branding on location

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