ANZ Rugby World Dome

ANZ chose Orange to bring their rugby sponsorship to life.

This is one of the most successful off-pitch sporting activities in New Zealand’s history.

Orange designed and crafted the ‘ANZ Rugby World Dome’ a fully immersive, branded, interactive, live and digital activation that exceeded even the most ambitious of targets.

You know an activation is working when managing the queues of people becomes a focus and health and safety issue!

The activation template and structure has also been rolled out for various other sporting events ANZ sponsor including the Tennis Grand Slams.