Giant Rugby Ball on Auckland’s Waterfront
International Rugby Board and Gilbert chose Orange to make their only combined and most significant brand activation of the tournament.
The mission was driven by wanting to ‘outdo’ other RWC events like France’s rugby on the Eiffel Tower and Australia’s Rugby Ball on the Sydney Harbour Bridge. The team at Orange knew the solution needed to be HUGE!
From solution through to design, we produced 6-story, gigantic, inflatable branded rugby ball and installed it overnight to surprise Auckland and the world!
The huge rugby ball appeared enigmatically in the final two weeks of the RWC on Auckland’s waterfront.
The design so audacious and massive, it required a crew of over 20, a truck with a crane and over 100 tether ropes and 15 tonnes of ballast!