Star Alliance CEO Form
Air New Zealand chose Orange to create an extraordinary, once-in-a-generation event for the CEOs of the Star Alliance.
The brief: New Zealand has just one shot at this dinner, blow them away, kiwi style!
Think large, think intimate. We’re international but local. Showcase in the impossible location.
Queenstown was chosen as the canvas for the event. And the idea? An 80-meter catwalk that was transformed in the one very, very long dinner table!
The pre-function: A gourmet BBQ cooked by Prime Minister & Captain of the All Blacks. The resulting photo of that moment made print and web media all over the world.
The Main event: The incredable World of Wearable Arts catwalk show.
The Dinner: Five-course degustation with wine match.
The event was judged by the CEO’s attending as the most ‘impressive and extraordinary’ in memory.