Tru-Test Mega Fieldays Site

I Want Orange project managed, designed and built a mega brand activation for dairy specialists Tru-Test at the Southern Hemisphere’s largest agriculture event, National Fieldays.

Quickly proving to be the most successful Fieldays yet for the brand, the ground team smashed their sales and leads targets on day one (with three more days to go!).

I Want Orange managed the project from strategy and ideation, design, through to delivery; physically building the mega-site and packing it down. The team was quick to react and solve all issues arising from the wild weather Mystery Creek, Hamilton is known for.

Highlights include:

• Smashed sales and leads targets
• A new, clean outlook on signage and site design
• Custom built cabinetry
• Improved site flow
• Mega corner site
• Collaboration and team cohesive between Tru-Test dairy unit and Tru-Test retail unit.