Orange for Breakfast: The Secret Sauce

Nov 6 / 2 min read / Orange

A morning musing with Mike Hutcheson.


Join industry marketing legend and Adjunct Professor of Innovation at AUT, Mike Hutcheson, for a relaxed morning on thinking differently and discovering the “secret sauce” to designing engaging experiences.

Wednesday 28th November, 6:45 am – 8:00 am

I Want Orange, 38 Burleigh Street, Uptown, Auckland

Free event | Refreshments provided

“Experiencing Things Differently: The Secret Sauce.”

Smart marketers know the good old days of big-budget TV advertising pushing products onto mass audiences through traditional sales channels are fading fast. This shift in attitude gives rise to an enormous opportunity for progressive companies to establish communities built on permission-based interactive programming and experiential marketing initiatives. But how do we rise to the challenge and think differently to engage with our customers on an authentic and personal level?

Hutcheson will discuss:

  • Ideating
  • Creating narratives
  • Developing an authentic and real experience

This is a free event but spaces are limited. To register your interest in attending please email


About Mike Hutcheson:
Mike has over 40 years of experience in marketing and advertising, intimately knowing the storytelling behind many of NZ’s top brands. Hutcheson co-founded leading advertising agencies Colenso BBDO and Hutcheson Knowles Marinkovich, and culminated his advertising career in Auckland as Managing Director of Saatchi Saatchi. In 2016 he was appointed Adjunct Professor of Innovation at AUT University. Hutcheson is also involved in a number of successful commercial enterprises and industry initiatives. Mike has recently joined experiential marketing agency, I Want Orange as creative and innovation advisor and chair of the board.

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